Turning confusion into clarity

7 months internship (2024)

Product Design

UIUX Design

Usability Testing

The Enterprise Portal helps engineers access critical systems and manage secure workflows. As the product designer, I simplified complex processes while balancing usability, technical constraints, and security.

The Enterprise Portal helps engineers access critical systems and manage secure workflows.


As the product designer, I simplified complex processes while balancing usability, technical constraints, and security.

Role

UX Designer

(7 months internship)


Case Study

(NDA)

Sample study, 1-2 weeks sprint

Role

UX Designer

(7 months internship)


Case Study

(NDA)

Sample study,
1-2 weeks sprint

Scope

UI/UX Design

User Testing

Prototyping

✦ Context

The problem

Users get confused in existing work flows and relies constantly on technical support to navigate important and irreversible actions within the security portal.

To support this, a data migration flow was kickstarted to smoothly transition users to an upgraded system with enhanced usability.

✦ Key questions

  • Objective

    So how do we simplify a complex system’s user experience during data migration to ease cognitive load in the portal?

  • Enquiry

    Can the diverse needs of 60+ agencies be supported—and even optimized—without adding complexity?

✦ Outcome

Improving usability to support 60+ agencies to reduce tech support dependency.

✦ Design process

Stakeholder discussion

It was crucial for key stakeholders to align and make decisions on core features—balancing business policies, development constraints, and user needs.

User testing

After defining the scope and constraints, designs were reviewed by developers and project managers, iterated and refined, and finally tested with real users.

✦ Solution sample

It was key to change the most crucial action that prevented users from completing their tasks.

🚧 Barrier

Time and resource constraints prevented a grand overhaul of the system, requiring minimal changes with high impact.

🔧 Solution

Simple changes includes splitting up information and actions into different steps to prevent cognitive overload.

✦ Impact

Through this process, we were able to achieve improved usability, higher satisfaction, less frustration and increased trust.

✦ Conclusion

Real projects have constraints, and staying flexible while prioritizing what matters most is key to working effectively with stakeholders.

Annabelle Phua

Product Designer

Bachelor of Arts in Industrial Design (NUS)

Based in Singapore 🇸🇬

03:03:08 pm SGT

Annabelle Phua

Product Designer

Bachelor of Arts in Industrial Design (NUS)

Based in Singapore 🇸🇬

03:03:08 pm SGT