Featured Works
Curated case studies for product design, UI/UX design and service design.
Other Works
I enjoy exploring different mediums, tools and technologies to further my problem-solving skills.
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Homepage

Hi, I’m Annabelle 👋
A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Industrial Design
National University of Singapore (NUS)
Flip for more!
Featured Works
Curated case studies for product design, UI/UX design and service design.










Web Portal
2024

GovTech
Improving usability to support 60+ agencies
View


Medivue
2024

Client Project
Automating caregiver workflows by 75%
View




Reimagine Steam
2024

Personal Study
Connecting gamers at their fingertips
View



OptiVision
2025

Partner Project
Explore spatial media with Apple VIsion Pro
View
Upcoming
Other Works
I enjoy exploring different mediums, tools and technologies to further my problem-solving skills.
Connect to Content
Add layers or components to infinitely loop on your page.
Connect to Content
Add layers or components to infinitely loop on your page.

About Me
My Design Philosophy


Design starts with empathy, listening to people’s stories to understand their needs.

Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.

And with balance, I create thoughtful solutions that bring different perspectives together.




About Me
My Design Philosophy


Design starts with empathy, listening to people’s stories to understand their needs.

Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.

And with balance, I create thoughtful solutions that bring different perspectives together.






Homepage

A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Flip for more!
Industrial Design
National University of Singapore (NUS)
Hi, I’m Annabelle 👋
Homepage

A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.
Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.
Flip for more!
Industrial Design
National University of Singapore (NUS)
Hi, I’m Annabelle 👋
