Featured Works

Curated case studies for product design, UI/UX design and service design.

Web Portal

2024

GovTech

Improving usability to support 60+ agencies

View

Medivue

2024

Client Project

Automating caregiver workflows by 75%

View

Reimagining Steam

2024

Personal Study

Connecting gamers at their fingertips

View

OptiVision

2025

Partner Project

Explore spatial media with Apple VIsion Pro

View

Upcoming

Other Works

I enjoy exploring different mediums, tools and technologies to further my problem-solving skills.

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

Homepage

Hi, I’m Annabelle 👋

A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.

Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.

Industrial Design

National University of Singapore (NUS)

Flip for more!

Featured Works

Curated case studies for product design, UI/UX design and service design.

Web Portal

2024

GovTech

Improving usability to support 60+ agencies

View

Medivue

2024

Client Project

Automating caregiver workflows by 75%

View

Reimagine Steam

2024

Personal Study

Connecting gamers at their fingertips

View

OptiVision

2025

Partner Project

Explore spatial media with Apple VIsion Pro

View

Upcoming

Other Works

I enjoy exploring different mediums, tools and technologies to further my problem-solving skills.

Connect to Content

Add layers or components to infinitely loop on your page.

Connect to Content

Add layers or components to infinitely loop on your page.

About Me

My Design Philosophy

Design starts with empathy, listening to people’s stories to understand their needs.

Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.

And with balance, I create thoughtful solutions that bring different perspectives together.

About Me

My Design Philosophy

Design starts with empathy, listening to people’s stories to understand their needs.

Then moving to discovery, I uncover insights by diving deeper to ask crucial questions.

And with balance, I create thoughtful solutions that bring different perspectives together.

Homepage

A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.

Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.

Flip for more!

Industrial Design

National University of Singapore (NUS)

Hi, I’m Annabelle 👋

Homepage

A Product Designer blending design thinking, systems thinking, and strategic problem solving to craft human-centred product experiences supported by data-driven insights.

Currently a graduating student, looking for opportunities. Previously @govtech as a UX intern.

Flip for more!

Industrial Design

National University of Singapore (NUS)

Hi, I’m Annabelle 👋