Annabelle Phua is a product designer.
Previously @ Grab and GovTech.
Now @ IBM iX. Usually deep in a project, but always happy to chat.
She enjoys turning problems into simple, thoughtful experiences. Her process blends human-centered design, pixel-perfect visuals, and AI-driven workflows.
Still filling in the gaps—more work coming soon :)
Medivue
Designing for Aged Care
Service Design
User Research
Mobile Web App
Web Portal
Designing for Government
Product Design
User Testing
Enterprise Web
OptiVision
Developing for Apple Vision Pro
Design Thinking
Claude & Swift
Spatial App